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$57,000 to win one deal?! Chris Walker SOUNDS OFF
Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Wal...
3 Content Marketing Motions and How to Use Them (REPLAY)
For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you ca...
Your Mantra for Content Distribution in 2023 (REPLAY)
In this episode, James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping-off point.Discussed in this episo...
The BIG reason marketing isn't working in B2B (and how to fix it)
Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.In this episode, Benji and Jam...
How to steal an audience on LinkedIn
What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out?In this episode, Benji and James tal...
RIP interview-based shows?
Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators & consumer media brands is just too good…and it’s ...
The positioning of the Apple Vision Pro is BRILLIANT — this is why
Apple has crafted a new category, drumroll please… “Spatial Computing”!On this episode, Benji and James discuss the recent release of the Apple Vision Pro, the impact this will hav...
Win Over Your CEO with THESE Conversion Rate Insights
You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website.On this episo...
AI just got baked into Photoshop… and it’s IMPRESSIVE
Adobe just released a game-changing AI update to Photoshop! In this episode, Benji and James discuss the implications and the exciting use cases for B2B marketers.Link to Post: htt...
To pitch or NOT to pitch a CMO?
In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief...
Myths of Social Media, with Ian MacRae
Are we running our social media strategy based on facts and data or myth and hype? On this episode, Benji sits down with Ian MacRae, author of the book "Myths of Social Media". A...
What the heck does "positioning" actually mean?
In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline.April Dunford recently shared her thoughts...
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