All Episodes
Algorithm Secrets: LinkedIn
LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now.In this episode Brent and Benji take a look at the...
We need to clean up the mess we made
“If we don’t start thinking for ourselves, AI is coming for us.” - Megan MorrealeOn this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into cr...
Handraiser or Learner? Separate your leads!
What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!In this episode, Alli, Brent, and Benji break down the differences between ...
Tactics vs. Strategies
We MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted. On this episod...
5 ways to trigger a marketer
"Our target audience is the entire universe! We're going intergalactic, baby!"In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers...
Is TikTok Eroding Long-form Video
We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos? On this episode, Benji...
Why aren't C-suite execs the best thought leaders for an organization?
We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering chan...
"Nobody is seeing my posts" and other downright lies
How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'I...
But how is the blog converting?
Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog convertin...
I'd rather lick sweat off a fat guys back...
Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM?On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign cr...
Sh*t that doesn't matter anymore for content
On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still...
Trending Tactics won't work for your B2B Brand on social media
Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy ...
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