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April Fools' Day 2024 - Marketing Hits and Misses (Bonus Episode)
In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting ...
You're hired! (If you do THIS)
On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.Link to P...
Hierarchy of content bullsh*t
Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options? Today, Brent and Benji brea...
Marketing with ZERO cash
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. Takeaways:Shift from gen...
Content Systems of a $3 BILLION SaaS Company
What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company?James Carbary sits down with Alex Nava, Brandon Mina, Case...
Gen Z Takeover of Search and Social
Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. Discussed in t...
Are you thinking about “Vanity Metrics” the wrong way?
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable!This discussion was hosted at t...
Content Do’s and Don’ts
On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discuss...
Going DARK
On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on t...
Salesloft Acquires Drift, analyzing 1,200 LinkedIn posts, and Rogan is no longer exclusive
On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the...
How to Get Your Boss to Post on LinkedIn
On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that peop...
Shaking things up on LinkedIn
On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs ...
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