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The secret to get your CEO posting on LinkedIn
The playing field has shifted and winning mind share leads to market share. The big question is, how can your organization continue to win mind share? One of the most effective, pe...
This dude spent 5,000 hours doing LinkedIn ads
Kirill Vdov, recently took to LinkedIn to share 30 things he’s learned after spending 5000 hours running LinkedIn Ads. In this episode, Benji and James break down their favorite le...
Giannis Antetokounmpo’s contrarian take on failure
“Michael Jordan played 15 years, won 6 championships. The other 9 years was a failure?”- Giannis Antetokounmpo On this episode, James and Benji discuss the recent, viral clip from ...
Do you suck at internal marketing?
“The outcome of good internal marketing is cross-company alignment. And as you scale, alignment becomes your multiplier.” - Andrew DaviesOn this episode, Benji and James discuss th...
Stop forcing your creatives to be productive all the time
Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the project that you find renewed passio...
This Oatly campaign will make you pee your pants
On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly.Link to Post:https://www.linked...
The 90-minute meeting you should do once a quarter
If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting each quarter could foster that co...
The 1st Touch Model in Google Analytics is DEAD
On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ramifications.Link to Post:https...
This LinkedIn carousel about copywriting got 1,100+ comments?!
In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, ...
Bullseye Marketing with Louis Gudema
On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why ma...
55 Apple Ads Every Marketer Should Study
In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Josue Valles, James & Benji t...
Stop ignoring this piece of your demand gen engine
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong an...
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