Tüm Bölümler
FIR Interview: The Challenges of Standardizing Employee Communication Measurement
FIR host Shel Holtz moderated a discussion featuring Sean Williams, who coordinated an effort by the Institute for Public Relations to establish standards for employee communicatio...
For Immediate Release Interview: Sharam Fouladgar-Mercer on PR Analytics
In this third FIR Interview, Sharam Fouladgar-Mercer discusses insights he has gained from four years of assessing PR efforts, including a "potential customer number." He discusses...
For Immediate Release Interview: Jacob Morgan on Creating the Employee Experience
In this FIR Interview, host Shel Holtz spent 30 minutes talking with "The Employee Experience Advantage" author Jacob Morgan about what it takes to deliver a great work experience ...
FIR Interview: Jeremiah Owyang on Corporate Innovation Programs
Jeremiah Owyang founded CrowdCompanies as a council of large businesses that stood to be disrupted by the "sharing economy," a class of businesses established based on the innovati...
For Immediate Release Interview: Aliza Sherman on Marketing in the Burgeoning Cannabis Industry
The burgeoning cannabis industry is attracting a flood of entrepreneurs in the states where it is legal. Aliza Sherman, a pioneer digital marketer, is among them. Aliza -- who foun...
FIR Interview: J. Kelly Hoey on Building Your Dream Network
J. Kelly Hoey built a dream network and that network encouraged her to write a book about it. Within short order, "Build Y our Dream Network" went into a second printing, so her ne...
FIR INTERVIEW: Robin Hanson on Transparency, Engagement & Tough Questions using Prediciton Markets
"What people tell you may not be the most accurate estimate they could give you, and that’s where prediction markets can come in. They are a mechanism that cost modest resources an...
FIR INTERVIEW: PATRI FRIEDMAN ON COMPETITIVE GOVERNANCE AND SEASTEADING
A conversation for our political times. A discussion about making government work better with Patri Friedman Chairman of the Board and Co-Founder of the Seasteading Institute about...
FIR Interview: Stephen Waddington on Fake News
Much has been written about how to deal with fake news, including one particularly level-headed framework for how PR should address it by Stephen Waddington, chief engagement offic...
For Immediate Release Interview: Chris Penn & Tom Webster on polling for PR in the post-election environment
In this FIR Interview, Shel Holtz talks to two hard-core data geeks -- Edison Research Vice President Tom Webster and SHIFT Communications Vice President Christopher S. Penn -- abo...
FIR Interview: Incoming PRSA Chair Jane Dvorak on PRSA's 3-Year Strategic Plan
In mid-November, PRSA unveiled its 2017-2019 Strategic Plan, "Framework for the Future." A team of Society leaders reviewed a substantial body of research before laying out the pla...
For Immediate Release Interview: Simon Worsfold on Risk of Communicating Outside Work Hours
Effective December 1, some 4 million salaried U.S. workers will be subject to time-tracking and overtime pay who were exempt from those rules before. It's likely that reading compa...
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