All Episodes
Former Chaco Marketing Director Jamie Kirby on Making Your Vision a Reality
This week we're joined by Jamie Kirby - formerly the Creative Director and then Director of Marketing for Chaco Footwear, currently the VP of Marketing for Fernhaus Studio. Jamie s...
Town Hall CEO Robin Hall on Creating Your Outdoor Biz Community
"Community is everything to us." Robin Hall joins us on the podcast today - she's the Founder and CEO of Town Hall Outdoor Co. Robin and Lisa chat about Robin's transition from wor...
Troy Lee Designs Digital Marketing Manager Tanya Velazquez On Telling Your Brand Story
We’re joined this week by Tanya Velazquez, Digital Marketing Manager at Troy Lee Designs. Tanya talks about building customer relationships, forward thinking as part of your market...
Ibex GM Bonie Shupe on Reviving a Brand
"Mindset over skillset." After our summer hiatus, we're back with a new episode of Outside By Design! To kick off the episode, Lisa and Iris discuss a brand-new program offering at...
Climate Neutral CEO Austin Whitman on Taking Our Climate Impact Seriously
"More people are thinking about climate in a serious way than ever before." This week we're joined by Austin Whitman, CEO of Climate Neutral. Austin shares how Climate Neutral came...
Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work
"How do you be real - and can you be real - to everyone at once?" We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from...
What Apple's Ad Tracking Changes Mean For Outdoor Industry Advertisers (minisode)
We're back with a minisode! Iris takes a dive into the controversial iOS 14.5 update and what it means for advertisers in the outdoor industry. If you start to see changes in your ...
Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand
"I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips not going as planned." This week on the pod...
What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)
COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor Industry Association released the 2021 Specia...
10 Creative Ways To Engage Your Athlete Team (minisode)
We're back with another minisode! This week, Iris discusses her top 10 ideas for leveraging your brand's athlete or ambassador team. If you are looking to utilize your athletes or ...
5 Signs Of An Extraordinary Creative Director (minisode)
"Your creative agency shouldn't be in the friend-making business." Lisa's on the show to chat about five traits to look for in a creative director! She shares what creative directi...
Pro Skier Elyse Saugstad on Letting The Skiing Speak For Itself
"The most exciting thing in skiing is women." We're HONORED to have legendary professional skier Elyse Saugstad on the podcast this week to talk about her career, how she finds cre...
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