Digital India

For this week’s show, let’s turn our focus on the marketing channel that gets e-commerce retailers in India up to 20% of their revenue! You got it, affiliate marketing. Marketing y...

For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was ...

In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. (Report by ...

A report titled "EMAIL MARKETING REPORT How India reads emails" was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of...

According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a bl...

It was heartening to see Namma Bengaluru recently placed at the top of a global ranking of cities. The JLL City Momentum Index has ranked Bengaluru as the most dynamic city in the ...

According to an article by Barry Schwartz, published on Search Engine Land, future thinking points for the search marketing community in 2017 are: machine learning, AMP and structu...

According to the 2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs, 53% of the most effective marketers have a documented content m...

This week, we talk about some of the top companies, innovative startups and consumer trends of 2016. There's an interesting mix that shows India too is focusing on big data, Intern...

In India people listen to radio differently, we asked some of our students at Web Marketing Academy, how they listen to the radio. They said while driving, listen to Bollywood musi...

It’s the month of expressing our love and gratitude and I thank you, dear listeners, for being with us in our journey of the Digital India Show. So, what’s the topic for today? I t...

There is no single perspective to define digital marketing and there is no single pathway for businesses to achieve their goals. Here is a random debate on where is Indian market i...