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AI risk, trust, and preparedness in a polycrisis era
In this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, ba...
AI and the Writing Profession with Josh Bernoff
Josh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction. We interviewed Josh f...
FIR Interview: Generative Engine Optimisation with Stephanie Grober
GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise? In this FIR Interview, Shel Holt...
FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
“Artificial intelligence will not save us. But it might help us understand who we are.” – Monsignor Paul Tighe In one of our most thought-provoking FIR Interviews to date, we spea...
Richard Bagnall on the Barcelona Principles 4.0
How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk wit...
Craig Silverman on Fighting Digital Deception with Indicator
In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this...
Eric Schwartzman on Bot Farms and Digital Deception
In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, "Bot farms invade social med...
Zora Artis on Bridging AI and Human Connection in Internal Communication
Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than re...
Sam Michelson on How AI Search is Changing Reputation Management
AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we’re joined by Sam Michelson, founder and CEO of...
Steve Rubel on AI, Media Analytics, and the Future of PR
For nearly 20 years, Steve Rubel was a key figure at the global public relations and marketing consultancy firm Edelman, shaping its approach to media strategy and digital communic...
Silvia Cambie on AI’s Overlooked Role in Communication
How AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvi...
Exploring AI’s Future in PR with Martin Waxman
In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence on public relations. From r...
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